NEWS: Franke launches ‘Make it wonderful’ global campaign
Kitchen and bathroom equipment supplier Franke has launched a global campaign to unify its brand image.
Working with agency Gyro, ‘Make it wonderful’ aims to drive brand awareness among Franke’s customers, distinguish the brand from competitors by approaching the market in a fresh, inspiring and emotional way, as well as increase employee engagement.
The activity focuses on the magic Franke products bring to every environment they live in and the people they assist.
To bring the creative idea to life the business commissioned eight internationally renowned artists, including Victo Ngai, Shan Jiang and ilovedust, to create inspiring and whimsical illustrations that demonstrated the key values of the brand. The hand-drawn pieces showed how Franke’s products help those that use them.
The illustration below shows various romantic images of couples enjoying Italian food steaming from the Franke hob and hood.
These images are being used across digital, corporate design, packaging, print advertising, trade shows and shop displays.
Renato di Rubbo, CMO of Franke, commented: “Too often emotion is ignored in our space, but our products exist in some of the most intimate of spaces.
“We are encouraging our customers big and small to make those spaces wonderful.”