NEWS: GE launches 2014 creative campaign
General Electric (GE) has launched an ‘Innovation at work’ television campaign in order to highlight their wide ranging work.
Created by creative agency BBDO New York, the video ‘Childlike Imagination - What My Mom Does at GE’ taps into an employee’s young daughter’s imagination. The video portrays a sequence of fantasy environments where GE’s machines come to life.
Unlike its previous ‘Brilliant machines’ campaign GE’s new video does not focus on a single area of the business but gives an overview of the entire brand.