News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise
Sales enablement platform Highspot this week has announced the launch of the Highspot Marketplace, an exchange where Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement and customer success partners. Organisations can directly import enablement packages of content, tools and training from these partners into Highspot to drive consistent sales execution.
The thriving sales expertise industry reflects the need for companies to improve their go-to-market process to enhance execution. The Highspot Marketplace ensures that this expertise is adopted and retained by customers, driving better returns on sizable investments.
“Consistent rep performance unlocks repeatable revenue growth. Achieving it requires a prescriptive approach to positive behavior change and skill development,” said Jake Braly, Highspot’s VP strategic alliances and partner sales. “In the same way that the App Store lets a user download apps, the Highspot Marketplace lets you download content and training packages from leading sales methodology firms directly into your Highspot environment. This is a huge win for both sales leaders and sales enablement teams that want to scale adoption of sales methodologies.”
“To execute with confidence and achieve success in the sales moments that matter, today’s sellers need continual access to skill training, tools and support resources in their daily workflow. This means relevant content at the seller’s fingertips in the moment of action,” said Andee Harris, CEO at Challenger. “The Highspot Marketplace is a great avenue to ensure your sellers adopt and consistently execute a strategic sales approach when revenue is on the line.”
With the Highspot Marketplace, Highspot customers can:
- Access exclusive content and offers: explore exclusive offers and valuable expertise from the world’s top sales and go-to-market experts.
- Unify enablement: bring professional sales and marketing expertise into Highspot to maximise adoption of valuable training and methodologies. With patented AI, deliver the best expertise in every selling scenario directly alongside content, in sales plays and in training.
- Quantify and optimise: understand if and when reps are engaging with professional training, how effectively they are executing it, and quantify revenue impact. Use Highspot Scorecards to bring together revenue and enablement data to produce actionable insights.
“Getting maximum value from professional training and sales methodology has never been easier,” said Dave Mattson, CEO and President at Sandler Training. “By bringing together sales expertise and enablement technology, Highspot gives customers the ability to enable their sellers with everything they need to consistently and effectively apply the right knowledge, skills and strategy in every sales engagement.”