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NEWS: Hootsuite launches 'Hootsuite Campaigns' for brands

Hootsuite has launched ‘Hootsuite Campaigns’, a new product designed to help brands extend the reach of their social media programmes.

This announcement comes directly after the company’s acquisition of engagement platform, Brightkit. The platform is a solution for creating customised social marketing campaigns with high-impact results.

The new product will offer marketers more than 13 types of different social contests, sweepstakes and galleries to attract followers and drive leads.

The product will be integrated with Hootsuite’s primary dashboard so brands can monitor campaigns, engage with customers and build lists for further outreach from a single location. Marketers will also be able to export social campaign data for real-time analysis and action with the aim of gaining insight into customer feedback.

Ryan Holmes, CEO of Hootsuite, said: “Organisations are looking for new and exciting ways to engage their audience.

“Hootsuite Campaigns extends our social marketing capabilities, allowing businesses to reach new audiences through engaging contests, sweepstakes and galleries, all managed from their Hootsuite dashboard.”