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NEWS: HP launches biggest ad campaign for 12 years

HP UK has launched ‘Make it matter’, its biggest brand advertising campaign for 12 years. The activity is aimed at persuading business decision makers and consumers that the brand’s IT solutions, which work for big businesses, industries and governments, will work for them too.

The multi-million pound campaign highlights HP’s market leading solutions centred around mobility, cloud, big data and security.

Working with agencies AMV BBDO, OMG and M2M the tech giant has worked to ensure ‘Make it matter’ will be everywhere for the next couple of months; including TV channels ranging from ITV to Sky Sports, in cinemas, in magazines and newspapers.

It will also include a significant outdoor campaign, in high-impact digital and static formats across the UK, including Heathrow, tube stations, bus stops and roadside hoardings.

The activity will be supported by content on YouTube, Twitter, Facebook and LinkedIn.