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NEWS: Instagram ads launch in the UK, Canada & Australia

Facebook-owned photo sharing app Instagram has announced it will be expanding its in-app advertising to the UK, Canada and Australia users later this year.

This follows the success of its US ads, which launched in November and highlights Facebook’s move to a mobile-first company. Instagram said in a blog post: ‘In some cases [the results were] well above the ad industry's average for performance’.

However, monetising the app via adverts has been a slow process because of backlash from many users  concerned ads may hamper their experience.