News: Integrate extends demand marketing capabilities with launch of Precision Events

Integrate has announced its launch of Precision Events, a new platform that aims to create a more connected, buyer-driven demand marketing strategy.

Integrate’s new platform, Precision Events, platform allows marketers to connect their event interactions with buyers and accounts to their digital demand strategy to drive more revenue at scale.

The new events platform also includes new integrations to virtual and webinar platforms so that customers can route their webinar lead data through the Demand Acceleration Platform. In addition, the service has security protocols in place, including single-sign capabilities with identity providers and SOC-2 compliance.

Back in April of this year, Integrate, has announced its launch of its Demand Acceleration Platform to centralise and connect the B2B buying experience. 

Integrate’s DAP provides a scalable service for growth and enterprise organisations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys, convert leads and accounts to revenue, and demonstrate marketing ROI.

Chris Wickson, general manager, EMEA at Integrate, said: “The past 15 months have irrevocably changed B2B events, and it’s clear we can’t simply go back to the way we did things pre-pandemic. We’re now in a digital-first, buyer-driven era and as in-person experiences start to become a reality once again, Marketers will need to adopt a holistic event strategy that connects in-person and digital channels and aligns with a broader demand strategy. That’s why we’ve launched Precision Events – to support a more connected, buyer-driven Precision Demand Marketing strategy across the range of event formats and channels.”

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