News: Jabmo announces integration with Google, becoming omnichannel ABM platform

Jabmo, a provider of ABM solutions to the manufacturing and life sciences industries, has announced its latest integration with Google, making it a truly omnichannel ABM platform.

According to Jabmo, this latest integration allows B2B marketers to expand their marketing reach within target account buying groups and view account level activity across the world’s leading digital marketing channels – all within a single platform. The Google integration was released to existing customers earlier this year.

Mark Durante, Vice President of Product & Engineering at Jabmo, said: “With a single, unfiltered view of their ABM performance, our customers can now get a much more accurate picture of how their Google and other marketing channels are driving engagement with key accounts. Our latest integration with Google creates a truly omnichannel view and helps B2B marketers eliminate wastage by only sending ads to their most important accounts.”

This latest integration follows other recent integrations with Facebook, Instagram and LinkedIn, adding to the platform’s legacy capabilities of account-based analytics, IP-based display advertising, and marketing automation. Using the company’s omnichannel ABM platform, B2B marketers are able to:

  • Reach and engage target accounts via the world’s largest advertising platforms.
  • View campaign performance at an account level within a single platform.
  • Alert sales teams on key account engagement surges.
  • Increase win rates.
  • Shorten complex sales cycles.

Nick Heys, CEO of Jabmo, claims: “Every digital marketing channel can deliver some level of target account engagement, but the true power of ABM comes when all channels are seamlessly integrated in an omnichannel strategy. Our mission at Jabmo is to help B2B marketing and sales teams adapt to the new world of digital buying and selling. Thanks to all the capabilities added to the Jabmo ABM Platform this year, including the Google integration, our customers can now reach their target accounts wherever they are online—early and throughout the entire buying cycle.”

After seeing the news, David Rowlands, editor at B2B Marketing, spoke with Nick Heys in more detail.

David: Recently, Jabmo announced its integration with Facebook and Instagram. This latest integration with Google means you are now fully omnichannel! What does this mean for Jabmo users?

Nick: This latest integration to our account-based marketing platform means our customers can now reach target accounts across 80% of the world’s advertising platforms, from display, LinkedIn, Facebook, Instagram, and, now, Google. When all channels are seamlessly integrated in a singular, omnichannel platform, our customers can view critical account-based engagement data to help them reach their target accounts early and throughout the buying cycle. Having all of this critical data all in one platform helps Jabmo’s customers who use the omnichannel ABM platform see shorter sales cycles, higher win rates and bigger deal sizes. 

David: The death of third-party cookies is no longer on the immediate horizon, but it's certainly something marketers will need to keep in mind. When this change does come into effect, how will it affect Jabmo and Jabmo users?

Nick: Marketing today is entering a whole new world of digital buying and selling. Jabmo is unique in that our advertising and tracking has no dependency on third-party cookies – and never has. It is the first omnichannel ABM platform that provides both IP-based analytics and integrated analytics straight from the marketing and advertising channel source. With so many companies just getting into ABM or still relying on third-party cookie advertising, Jabmo offers a great solution to the challenges future marketers face amid changing regulations and buying group habits.

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