NEWS: LinkedIn launches brand campaign to celebrate members' success

LinkedIn has launched its first UK brand campaign to celebrate the success of its members, showing how they realised their professional aspirations.

Created by agency BMB, ‘Picture yourself’ features nine short films of a variety of LinkedIn members’ professional stories. All of the stories show professionals reaching their dream jobs by following their passions, making a real impact on the world around them while possesing exceptional skills and being humble.

The integrated campaign will run throughout June, and features PR, inbound and social activity.

Sarah Acton, director of brand marketing at LinkedIn, said in a blog post: 'As the head of brand marketing I had the honour of working with some of our members as we captured their stories for the campaign. Hearing their stories and uncovering their paths to success was truly inspirational. As I reflect on these conversations there were several common themes that emerged. These themes are common not just among these nine members we worked with, but of members who have found their dream and in turn, professional success.’