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NEWS: Marketers failing to protect their digital marketing assets

Less than half of marketers have security in place to protect their digital marketing assets, according to new research by North Plains.

The study also revealed that brands are relying on email, FTPs and shared web drives to send important assets. Seventy per cent of companies use email to share assets with third parties, 65 per cent use FTPs and 46 per cent use web drives, such as Dropbox.

Over half say that digital asset management is either ‘extremely important’ or ‘very important’ to them. Over 40 per cent of the marketers surveyed said they were researching digital asset management systems at the moment, and over 50 per cent are planning to upgrade exisiting systems in the future.

Meanwhile, 43 per cent of marketers said they were keen to improve their digital asset mangement by making it easier to find assets. This was followed by better control over assets, internally and externally, (30 per cent), giving other people in the organisation better access to digital assets (27 per cent) and more efficient distribution of assets to multiple locations (19 per cent).

Mark Finch, general manager EMEA at North Plains, said: “The research bears out what we’ve been hearing from the market some time: organisations may still be overly reliant on email and other processes that simply aren’t designed for or able to provide efficient asset management, but these organisations are also aware of that fact and are seeking to change. Given the fact that most of these organisations are now heavily dependent on digital assets, the volume and diversity of which continues to explode, this is no surprise to us.”