NEWS: Marketers lack formal training

Only 20 per cent of employers have a regular structured training programme, according to the Professional Development Benchmarking Report published by B2B Marketing.

Sixty-two per cent of respondents said their employer utilised ad hoc training, while 18 per cent received no training provision at all. 

The ultimate reason for lack of training provision was ‘lack of time’ (44 per cent) followed by ‘lack of budget' (41 per cent).

Meanwhile, only 4 per cent of B2B marketers said the reason for lack of training was down to ‘lack of organisation’.

The report also revealed larger corporations are no more likely than smaller organisations to have a formalised training programme in place. Twenty-four per cent of companies with over 1000 employees reported no formal training was in place, while only 17 per cent claimed a regular structured programme. In comparison organisations with between 0-49 employees 19 per cent claimed regular training programmes, while 17 per cent had no formal training at all.

Alex Aspinall, head of content at B2B Marketing, commented on the findings: “Despite widespread industry acknowledgment regarding the need for marketers to continually update their skillset in the digital era, and in spite of the growing number of voices advocating the merits of training and professional development, it is noticeable that most organisations do not have formalised training and development procedures in place."

(Click to enlarge infographic)