News: The Marketing Practice secures investment from Horizon Capital to further its B2B leadership position
The Marketing Practice, independent B2B agency, has secured significant investment from private equity investor in technology and businesses, Horizon Capital.
The investment will be used to build on The Marketing Practice’s strengths in account-based marketing and demand generation to deepen its expertise in both technology and data.
With clients such as ServiceNow, Salesforce and the O2 Business, The Marketing Practice employs 180 people in offices in Oxford, Seattle, Munich and Sydney and hopes to expand as a part of its future growth plan.
In our latest B2B Marketing UK Agencies Benchmarking Report, The Marketing Practice was ranked 15th in ‘Top 95 UK B2B marcomms agencies’, 10th in our ‘Top 15 international B2B marcomms agencies and networks’ and eighth in ‘Top 15 fastest growers’.
Matt Harper, CEO of The Marketing Practice said: “Now is the time for our brand of B2B marketing that creates growth today and in the long term. Horizon Capital’s investment is a huge vote of confidence in the relationships we have with our clients and the ability of our team. Our vision is to strengthen these foundations and harness developments in data and technology to deliver even better outcomes for our clients.”