News: Monthly roundup of new hires in B2B

As we’re well and truly into April, we’re seeing big changes across c-suites in B2B. Here’s the changes you need to know about.

Tony Riley, president, Andy Mahler, executive chairman, Peter Wroblewski, vice chairman, The MX Group

ndependent B2B Agency The MX Group has undergone a mass leadership transition. Tony moves to CEO from president; founding partner and CEO Andy steps into executive chairman; and other founding partner, Peter, serves as vice chairman. Andy and Peter will continue their role as active board members, focusing their energy on acquisitions, the expansion of global partnership and ongoing mentorship of the executives and directors that form the leadership at The MX Group.

“We are beyond excited to see this leadership transition fully executed,” Andy said. “Over the last three and a half years we've added additional talent to an already seasoned senior leadership and director level team and worked closely with team members to ensure great work, high performance and continuity."

"Tony, Nate Ulery as COO, and the senior leadership team have effectively been running the business for the last 18 months," said Peter. "It has been exciting to see how they are iterating our vision and making it better, which is evidenced by our continued revenue growth, expanded service offering and thriving culture.”

Pam Kline Smith, CMO, Globality

Globality, organisation offering AI-powered B2B services Platform and Marketplace, welcomes enterprise software marketeer Pam as CMO. Pam joins from Intapp, having previously held roles in Anaplan and McKenna Group.

“Pam’s vast experience spans the full marketing spectrum, but she remains a hands-on marketer whose true love is in creating positioning, messaging, and content that “moves the dial,” said Globality co-founder, Chairman and CEO Joel Hyatt. “This, along with her deep knowledge of the enterprise software market, will prove invaluable as we continue our mission to transform the way global companies buy B2B services, utilising innovative AI-powered technology to enable fair, competitive and transparent sourcing.”

Varun Athi, chief financial officer, Panos Savopoulos, vice president of global sales, Deepcrawl

SaaS platform for technical SEO analytics and automation, Deepcrawl, develops its c-suite to accelerate growth plans. This follows significant product milestones for Deepcrawl, including the launch of a brand new user experience with enhanced navigation and fresh interface.

Varun said: “I am looking forward to stepping into the CFO role at a company known for its pioneering technology and customer centricity. [I] am particularly excited about joining at a time when a stellar team has already set the stage up for a rapid growth with great execution over the past 12 months.”.

Deepcrawl’s CEO, Craig Dunham, commented: “We are proud to be in a position where we are attracting the high level of industry talent that has recently joined the Deepcrawl team. Varun is yet another fantastic addition to our team and will be vital to Deepcrawl’s growth and our ongoing commitment to delivering the best technical SEO and website health solution on the market today.  We’re all looking forward to seeing Varun’s expertise in action as he works alongside our talented leadership team to implement data-first working processes and further evolve our financial systems in preparation for future growth milestones.”

Michael Richards, managing director, Daniele Pulega, creative director, alan. agency

alan. agency similarly found themselves on a top-level hiring spree to support their relaunch growth plans. Michael comes from a long background of growth development in advertising and digital agencies. In his role, Daniele will be tasked with expanding alan’s conceptual creative offering for its growing client list.

Michael said: “alan. is built on the pillars of its journalistic heritage and research focus to provoke the truth that leads to real differentiation. I’m thrilled to be joining alan. agency to drive this. It’s what businesses deserve”.

Richard Hadler, CEO Raconteur Agencies, said: “Both Michael and Daniele bring big ideas, big energy and big passion and bring exactly the creative and disruptive thinking we need to redefine what B2B marketing looks like”.

Paul Bennett, CMO, Huboo

Fulfilment technology provider welcomes Paul as CMO to propel their brand profile and support global roll out plans. Paul will lead international growth in four new markets and account-based marketing during Huboo’s fast-paced expansion. He’ll set a universal brand vision and measure marketing performance at a campaign and channel level.

Martin Bysh, CEO of Huboo, said: “We’re delighted to have welcomed Paul onto Huboo’s c-suite to align the marketing strategy across all of our existing and targeted European markets. Building a team with the right people is central to our success and Paul’s experience couldn’t be a better fit”.

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