News: MSQ launches global business agency MSQ B2B

MSQ has launched its new business agency MSQ B2B and is aligning nine of its agencies to offer “a unique business-to-business agency model providing end-to-end creative, tech and data-led marketing capabilities”.

MSQ B2B will bring together expertise from across the MSQ group, a community of agencies that each offer best-in-breed capabilities and proven award-winning experience working with B2B brands. So far, MSQ B2B pulled together 800 people at nine agencies across 12 offices globally. The nine agencies include:

  1. Freemavens
  2. The Gate
  3. Holmes & Marchant
  4. MMT Digital
  5. Smarts
  6. Stack
  7. Stein IAS
  8. Twentysix
  9. Walk-In Media

The agency will be led by SteinIAS chairman and chief client officer Tom Stein and former Gyro CEO, Kate Howe, the executive director of MSQ.

MSQ B2B was also recently ranked fifth globally in the 2021 B2B Marketing Agency Benchmarking report and took one of two top spots in our B2B Marketing’s Top 95 UK agencies with Edelman sitting next to it respectively.

Kate Howe, Executive Director of MSQ, said: “This is all about new ways of partnering with brands to drive business outcomes. We understand clients need flexibility and transparency and we have significant experience working with clients this way already, including joining them in-house for extended periods of time.

By joining-up all of our B2B expertise we can deliver consistent and connected customer experiences across every touch point in the journey, helping marketers and brands behave with the empathy, coherence and integrity they need to thrive in the digital economy. Customers don’t experience your brand in a silo so why manage it that way?”

The B2B Marketing UK Agencies Benchmarking Report 2021

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ABMR B2B Marketing Report