News: MSQ Partners to deliver communications support to UK’s growth region

MSQ Partners, a marketing communications group based in the UK, has announced that it has been selected to deliver wide-ranging communications support to the Thames Estuary.

The group will help support a vision to unlock the potential of the Thames Estuary region, which includes parts of London, Essex and Kent. Long-term, the group’s target is to create thousands of new jobs; hundreds of new houses; new transport and digital infrastructure; and contribute billions of pounds to the economy by 2050.

The Government has created a dedicated Thames Estuary Growth Board, which will be responsible for driving this work forward. This board will be led by Kate Willard, who has been appointed Thames Estuary Envoy.

Kate said: “We are thrilled to appoint MSQ. Communicating our vision for the Estuary and generating momentum around our place-making story will be vital from the outset. MSQ pitched a high-quality proposal to us demonstrating a razor-sharp understanding of our brief backed up by a strong technical offer and a real desire to deliver a brilliant project. They will be an excellent partner to the Thames Estuary.”

Ahead of publication of the board’s first plan later this year, MSQ Partners claims that it has been appointed to deliver wide-ranging communications support to garner both domestic and international interest in the region, in order to encourage investment and support.

The commission, following a competitive tendering exercise, includes the provision of campaign development; media relations and content; website development; film making; and brand design. MSQ claims the work will be carried out through a joined-up team, combining two of its specialist agency capabilities: Lloyd Northover and Smarts.

Simon Ward, the project lead at MSQ (and CEO of Lloyd Northover), said: “The work that the Thames Estuary Growth Board is planning is ambitious, bold and will deliver high impact results for the area. We are proud to be part of the work that helps achieve their goals. We have a history of taking on – and delivering on – complex, multi-stakeholder briefs, and we're excited to put our skills into practice with Thames Estuary.”

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