NetSuite

has launched a controversial ad campaign to ‘take down Sage’ and increase its company’s share of the UK software market.

The new ad features an array of train lines in Sage’s famous brand green leading to the NetSuite logo alongside the words: ‘All Sage lines terminate here.’ This simple, but bold ad will appear in both the

Financial Times

and the

Metro

.

This campaign follows another consecutive quarter of revenue growth for NetSuite, with its CEO, Zach Nelson, believing it is the right time to “up the ante” in the UK and Europe.

Neslon is not afraid to speak his mind when it comes to the brand’s competitors, previously stating: “Sage has lived way too long”.

Sage has responded to Netsuite’s ad campaign, Steve Attwell, MD for the SMB sector for Sage UK&I, said: “In Sage’s world, businesses don’t run in a straight line and end. They adapt, evolve and grow. If Sage ran the underground, it wouldn’t be under the ground, it would not have an end of line and there would be no gaps to mind. You would get to your destination quicker, there would be no delays and you would get there with confidence.”