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NEWS: Only 16% of marketers can prove social ROI

Only 16 per cent of B2B marketers can demonstrate social media ROI ‘completely or most of the time’, according to new research published by B2B Marketing.

Forty-four per cent of marketers said they could prove social ROI ‘some of the time’.

Still, a large chunk of marketers (34 per cent) said they ‘rarely or not at all’ and six per cent admitted they didn’t know when they could demonstrate ROI. 

Meanwhile, 27 per cent of marketers said their senior management team had a ‘strong emphasis on ability to measure ROI’.

A further 45 per cent said their senior mangers prefer to be able to measure social media ROI.

However, 28 per cent said their management team had ‘no emphasis on being able to measure ROI’.