Oracle has announced its acquisition of cloud-based software provider Maxymiser.

Already experiencing rapid growth, Oracle Marketing Cloud can now add Maxymiser’s extensive client list to its portfolio, brands include Allianz, HSBC and Tommy Hilfiger.

Oracle hopes the addition will substantially increase customer engagement and revenue.

Thomas Kurian, president of product development at Oracle, said: “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices. Our mission is to empower enterprises to use data science to systematically test, discover, and predict what customers want and deliver uniquely tailored experiences.”