NEWS: Powwownow launches playful social media campaign
The campaign encourages the general public to share the songs they hate to love by using the hashtag #SongConfessions.
The social media operation is part of a wider campaign being conducted by the company looking at its on-hold music. The idea is to provide customers with more of the songs they want to hear in a bid for music to have a positive effect on people in the workplace.
Robert Gorby, MD at Powwownow, explained: “We know that everyone has those guilty pleasure songs and it will be interesting to see which prove the most popular.
“Our research has shown that music can be a real mood enhancer in the workplace and by seeing the songs that people secretly love, we hope to include a few more to inspire the UK’s workforce.”