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NEWS: Powwownow launches playful social media campaign

Conference call provider Powwownow has launched a social media campaign designed to see which songs the nation secretly loves.

The campaign encourages the general public to share the songs they hate to love by using the hashtag #SongConfessions.

The social media operation is part of a wider campaign being conducted by the company looking at its on-hold music. The idea is to provide customers with more of the songs they want to hear in a bid for music to have a positive effect on people in the workplace.

Robert Gorby, MD at Powwownow, explained: “We know that everyone has those guilty pleasure songs and it will be interesting to see which prove the most popular.

“Our research has shown that music can be a real mood enhancer in the workplace and by seeing the songs that people secretly love, we hope to include a few more to inspire the UK’s workforce.”