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NEWS: Rawnet takes on wholly visual identity

Digital agency Rawnet has rebranded, dropping all text from its branding to reveal a new visual identity with the aim of taking the spotlight off the agency and placing it on to its clients. 

Working with brand and communications agency, Brilliant Path, Rawnet came up with a new brand logo comprising of two simple visual blocks: an ascending zig-zag representing technology, conversion rates and user engagement, and a reverberating heart to underscore the firm’s investment in people. 

Adam Smith, owner and managing director of Rawnet, said: “By introducing a purely visual logo, we are making a bold statement to show we focus on growing our clients’ businesses, rather than being internally focussed on the name of the agency itself.”