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NEWS: Reed launches biggest ‘Love Mondays’ campaign to date

UK job board Reed has launched its biggest ‘Love Mondays’ marketing campaign to date.

Now in its eighth year, 'Love Mondays' returns in 2015 and sees Reed making its biggest advertising investment to date.

The campaign will premier on 3 January during ITV’s Take Me Out and will run until Easter.

The creative features ‘James Reed’ a very keen motivational speaker. In previous ads the character, played by actor and comedian Rufus Jones, has taken on various job roles, such as space commander and superhero on a crusade to make the UK workforce love Mondays by being in the right job.

Created by Contagious London, the activity will run across television, on-demand, online, social media and mobile advertising. It will include five brand new TV commercials and four new YouTube adverts.

Mark Rhodes, marketing director at Reed, said: “Reed’s ‘Love Mondays’ campaign is well established on TV and the latest incarnation of our James Reed hero will help us to keep building on our position as the UK's favourite job site.

“Once again, we'll continue to innovate across multiple platforms, with more YouTube-specific ads, more social content, more video-on-demand and, for the first time, a new mobile campaign for on-the-go jobseekers.

“The campaign launch is perfectly timed: with the UK workforce returning on 5th January, we're expecting a bumper week of job applications.”