Royal Mail MarketReach

has partnered with

D&AD

to launch a range of initiatives to champion creativity in DM.

As part of this 2015 activity Royal Mail MarketReach will sponsor the direct category at the D&AD Professional Awards 2015. The company will also actively encourage agencies to enter by co-hosting a call-for-entries workshop.

Meanwhile, D&AD and Royal Mail will establish an advisory panel of industry experts who will work together to showcase creativity and raise DM standards within the sector. The panel will include Nicky Bullard, executive creative director at Lida/M&C Saatchi and Ian Haworth, global chief creative officer at RAPP.

This activity forms part of Royal Mail MarketReach’s larger campaign to promote creative excellence in DM.

Jonathan Harman, MD of Royal Mail MarketReach said: “We want to find and promote the best examples of creative in direct mail to inspire us all to raise the bar even higher. We also want to encourage the next generation of creatives by showing them what can be achieved with great direct mail.

“Our partnership with D&AD is part of our ongoing commitment to creative craft skills, which has also seen us join Google, The Guardian and HP in sponsoring the DMA’s Campaign for Great British Copywriting.”