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News: Sage celebrates UK small businesses with the first B2B ad campaign on TikTok #BOSSIT2021

Cloud business management solutions Sage, has teamed up with TikTok to launch its #BOSSIT2021 Challenge.

The campaign invites small and medium sized business enterprise owners to express how they are currently thriving this year, despite the pandemic. Backed by a dedicated Branded Hashtag Challenge, in-feed ads, bespoke music, and working with a host of UK SME creators, Sage's campaign is supported by promotion across its other paid and owned channels. In addition, Sage will also take ownership of TikTok in the UK  tomorrow, with a  premium TopView placement, the first video everyone sees when they open the app.

The challenge runs for the next week on TikTok before the most creative #BOSSIT2021 creation is chosen by Sage to win a £5,000 home workspace.

Some of the TikTok creators included:

Kirsty Waller, VP Marketing, Sage UK & Ireland said: "We are right by the side of the dreamers and small business owners as they continue to Boss It despite one of the most challenging years in our country’s history.

Anyone can start a business, whether it be a side-hustle, a kitchen table start-up or an opportunity to give back – although we’ve seen that the common thread that exists within them all is an unrelenting fire and gritty determination to succeed.  This campaign is a great way for us to put these determined heroes in the spotlight as they continue to grapple with the challenges of 2021.”

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