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NEWS: Search & social campaigns drive results

Users who click on both search and social ads have approximately two times greater conversion rate than users who click on a search ad only, a new report by Marin Software has revealed.

The report shows that search campaigns managed alongside social advertising have 26 per cent higher revenue per click than search campaigns managed in isolation.

Plus, brands have 68 per cent higher revenue per conversion from their search campaigns when they are managed together with social advertising campaigns.

Meanwhile, customers who clicked on both a search and social ad contributed approximately two times more revenue per click than users who clicked on search ads only.