News: Sentry Insurance launches 'What Can Be' brand campaign led by Merkle B2B

Wisconsin-based mutual insurance company Sentry Insurance has launched its latest brand campaign ‘What Can Be” led by agency partner Merkle B2B.

The aim was to inspire struggling business owners who are facing unprecedented times during the pandemic. 

Directed by Framestore’s Anh Vu, the two 30-second video campaigns illustrate business leaders walking with their Sentry insurance agents as they envision the company’s future plans through animations. Both ads were directed, shot, and produced late summer entirely through Zoom with an all-female production team.

Sentry "Grand Opening"

The campaign will air with a series of TV spots set to air during the Sentry Tournament of Champions live broadcast January 7 to 10. It will continue to run throughout 2021 as well. 

Stephanie Smith, VP, chief marketing and brand officer at Sentry said, “Businesses, large and small, face a challenging task of preparing for recovery while reimagining their future in a post-COVID world. Through this campaign, we wanted to show that having a trusted partner by your side, with deep industry-specific understanding, can help business owners protect their interests today while forging a sustainable and prosperous future.”

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