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NEWS: ‘SMEs plan to up internet marketing spend in 2015’

Thirty-seven per cent of SMEs plan to spend more on internet marketing in 2015, according to the newly published SMB Internet Marketing Survey by and BrightLocal.

At present, 50 per cent of those surveyed spend less than 30 per cent of their marketing budget on online marketing, up only one per cent from 2013. However, 75 per cent admit internet marketing is ‘effective’ or ‘very effective’ at attracting customers.

The research revealed that 70 per cent of SMEs spend less than $500 on marketing per month, while just 16 per cent spend over $1000.

Meanwhile, 64 per cent of SMEs said they carry out marketing inhouse, while 18 per cent use a consultant or agency. Thirty-nine per cent of those that did outsource their marketing said they 'love' the work their agency or consultant does, in 2013 only nine per cent said this.

(Ninety-five per cent of the survey respondents were based in North America with four per cent in Europe and one per cent in the rest of the world.)