You are here

NEWS: Streamsafe creates 'blueprint' for sharable online videos

New research conducted by StreamSafe has allowed the agency to create a 'blueprint' for making online videos that get shared. The research examined the different possible formats and rated the subsequent shareability of videos. Based on this StreamSafe now recommend that brands make videos that are an average of 4.30 minutes long, launch their videos on Tuesdays and use around 43 characters in their titles.

The idea that videos should be short and snappy is well-known as online attention spans are getting shorter. However, according to in-depth analysis of the top 100 most shared videos online, this may not be so: the most popular videos are surprisingly, on average, 4 minutes and 37 seconds long.

John Harrington, director of StreamSafe, commented: “Contrary to popular belief, limiting videos to 90 seconds may not be the best way for marketers or vloggers to reach more viewers after all.

“It’s time to look at embracing longer form content, focusing on developing quality videos specifically for an online environment.”