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NEWS: TalkTalk attacks BT in new business marketing campaign

TalkTalk Business has launched a new campaign attacking BT Business by highlighting the savings SMEs could make by moving from the network.

The creative is simple but the brand's message is clear: '2.6 billion reasons to leave BT. Talk Talk Business could save Britian's small businesses over £2.3bn every year.'

The company has been taking the message on the road across the UK via a 'cashback cube'. The transparent life-size cube is filled with flying money (thanks to a wind machine) – the exact amount SMEs could save by switching to TalkTalk. In each city three businesses were selected to enter the cube and grab as much cash as possible (see below).

This activity follows new research published by the network revealing 47 per cent of SMEs are not getting value for money from their broadband provider.

Charles Bligh, MD of TalkTalk Business, commented: “Every business understands the benefits of fast, reliable business grade broadband, but few realise you don’t have to pay above the odds for it. Our goal to help make British businesses better off.

“Our message to SMEs is clear: there is always a choice, demand more from your broadband provider.”