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NEWS: Trade publications ‘extremely valuable’ to B2B marketers

Trade press has higher SEO value than other UK sector-specific publications, making them extremely valuable to B2B marketers looking to promote their brand through SEO and PR, according to new research by the CCgroup.

The survey of over 250 trade and national websites showed technology, business, legal and marketing titles offer the most SEO benefit to B2B organisations when content in these titles includes links to the organisations’ websites.

Meanwhile, food and drink, manufacturing and education media offer the least SEO benefit.

Richard Fogg, MD of CCgroup, commented on the findings: “Search is a critical lead generation driver for B2B technology companies, but far too often marketers are not integrating PR as part of their search strategy.

“Search is ever-evolving, but over the last couple of years every major and minor Google algorithm update has positioned PR as an essential aspect of effective search programmes. Deep, original and intelligent content that creates media and audience interest, engagement and sharing is a key element of both successful PR and search marketing.”