News: Turtl’s interactive content format is 73% more engaging than the PDF

B2B marketing content creation software Turtl has partnered up with Lumen Research to reveal that Turtl’s interactive content format is 73% more engaging than a PDF. 

Lumen set up an experiment whereby 100 participants read a Turtl version of a document and then a further 100 participants read the original PDF. Their eye movements and engagement with the content were tracked and they were provided with a questionnaire afterwards.

The aim of the test was to understand whether the interactivity of Turtl’s format leads to greater engagement of their content, with the results leaning favourably towards its interactive format. 

This means that people engage with Turtl’s content for far longer than a PDF, thus making it easier to remember key takeways and details from Turtl's format.

Nick Mason, CEO and founder at Turtl, said: “It’s great to see these results. We’ve been saying this for years, but it’s wonderful to finally have the scientific evidence to back up our claims that Turtl’s content is more engaging, memorable and persuasive than the traditional PDF.”

View the full research results here.

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