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NEWS: Twitter introduces ‘mute’ feature

Twitter has launched a new ‘mute’ feature allowing users to mute accounts they are following.

The social network believes this will allow users more control over the content they view on their news feed and improve customer experience.

Paul Rosania, product manager at Twitter, said in a blog post: 'In the same way you can turn on device notifications so you never miss a tweet from your favourite users, you can now mute users you’d like to hear from less. Muting a user on Twitter means their tweets and retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user.

'The muted user will still be able to fave, reply to, and retweet your Tweets; you just won’t see any of that activity in your timeline. The muted user will not know that you’ve muted them, and of course you can unmute at any time.'

The social site plans to roll out the feature to all accounts in the next two weeks.