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NEWS: Video use set to soar

Video use is set to soar in B2B Marketing over the next 12 months, according to new research by B2B Marketing and ITN Productions.

A whopping 78 per cent of marketers surveyed said they were ‘very likely to use video’ in the next year.

Meanwhile, 20 per cent said they ‘might use video’ and only two per cent admitted they were ‘unlikely to use video’ in their B2B Marketing.

Alex Aspinall, head of content at B2B Marketing, commented on the findings: “It has become impossible to ignore the incredible volume of video content being consumed each day on the internet. Encouragingly, our research highlights many ways in which B2B marketers are very positive about video. If our research findings are anything to go by, 2014 will very much be the year of B2B video.”