News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

B2B sales and marketing platform, xiQ, has been named a ‘Cool Vendor in Technology Marketing 2021’ by Gartner.

Usman Sheikh, CEO of xiQ said: “It’s a moment of great pride to see xiQ recognized for delivering tangible sales results and being recognized as a sales and marketing technology innovator.”

xiQ enables marketers to add a level of personalisation in ABM programmes using a personality analysis. The platform also curates account news and insights from contacts within each account to support both marketing and sales teams in their ABM initiatives. At the person level, xiQ, leverages the DISC personality analysis to provide SDRs and sellers insights into preferences for communication and selling approaches. 

Usman said: “For example, a report for a chief strategy officer might indicate a dominant personality trait and advise sellers to make the point quickly and be bold and confident. Whereas a report for a CMO may include insights that show an influencing personality that appreciates collaboration. In this example, the report would advise sellers to earn trust before making their point and project politeness and respect versus the bold approach used with the chief strategy officer.”

Back in April, xiQ was declared the Top Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories from G2.

For more information on xiQ, visit www.xiqinc.com

Do you want to engage with your B2B peers too?

Why not check out Propolis, our exclusive community for B2B marketers to share insights, learn from one another, learn best practices, and more. In Propolis, you can speak to your peers about all things B2B all day, every day.

Check out Propolis today!

B2B Marketing Propolis