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Payoneer deploys Marketo

Global payments solutions provider Payoneer has deployed Marketo in a bid to drive revenue via globalised campaigns.

Payoneer hopes to speed up the time taken to go from idea to execution following the move.

Ariel Navon, director of sales operations for Payoneer, said: “We deployed Marketo in order to more effectively control the segmentation and customisation of our global marketing campaigns.

“We are able to dramatically reduce the time between an idea for a campaign, and the execution of it.”