Powwownow launches social media campaign to encourage flexible working

Conference call provider Powwownow has launched a social media campaign celebrating the benefits of flexible working across the UK.

The campaign, called #Flexie, is encouraging British workers to take selfies of themselves working flexibly and post them on Instagram or Twitter.

Part of the Smarter Working Initiative, the campaign aims to highlight the benefits of working from home or in flexible locations.

The social media marketing campaign will run until 1 August, with the selfies judged to best epitomise flexible working winning one of 10 mystery boxes.

Simon Prince, marketing director at Powwownow, said: “We’re encouraging workers who are lucky enough to be offered flexibility in their job to post pictures of how and where they work best.

“All individuals have different ideal working conditions, whether this be in a silent room with no one else around or outside drawing inspiration from nature and their surroundings, and we hope these images will capture that, and prove work can get done outside of the office and away from the desk.”