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PR NEWS: Cliched PR phrases mapped

PR agency Twelve Thirty Eight has launched a new online service, which cuts out buzzwords and hyperbole from press releases.

The agency has also published The Buzzword Report 2013 with a list of the top 20 offending words, including dynamic, paradigm and elite.

Five hundred journalists were surveyed for the report, and asked to list PR terms that irritated them most.

The full report can be found on the agency’s website.