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PR NEWS: Michelin starring role for Tangerine PR

Michelin has selected Tangerine PR to develop a communication strategy and multichannel campaign to promote the 10th anniversary of its corporate social responsibility scheme.

B2B Marketing Award-shortlisted Tangerine will run print, digital and social media channels, as well as events in support of Michelin’s Performance and Responsibility Michelin (PRM) programme.

Phil Baldock, head of communications at Michelin Tyre PLC, said, “We were extremely impressed with Tangerine’s ambitious, bold and creative recommendations on how we can effectively communicate our 10 years of PRM campaign.

“We are extremely proud of our PRM accomplishments and the team demonstrated a real understanding of our values and goals.”