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PR NEWS: Wickes boosts B2B arm with PR appointment

Wickes has appointed PR agency Clareville to boost awareness of its B2B arm – Wickes for Business.

The DIY retailer aims to use its business arm to create business solutions across the areas of reward and recognition, insurance replacement, housing and managed services, for its customers both in the public and private sectors.

Martin Alden, B2B & Partnership Controller at Wickes for Business, comments, "Clareville's PR activity will play a vital role in driving forward our business strategy, raising our profile and increasing understanding of what we have to offer across all the sectors and channels where we are focusing our efforts."