PROFESSIONAL DEVELOPMENT: New research to expose key challenges for top-tier B2B marketers
B2B Marketing will expose the key objectives and challenges facing senior B2B marketers in a new survey this summer.
The B2B Marketing Leaders Report will be the first survey to exclusively focus on this key audience of B2B marketing decision makers – including CMOs, marketing directors, heads of marketing and VPs of marketing.
Joel Harrison, editorial & content director at B2B Marketing, comments, “Marketing leaders in the B2B sector have a very specific set of issues to face, particularly relating to things like ROI, globalisation and team management. This survey will highlight key trends and issues, and enable participants to benchmark their own stance on these issues with contemporaries from across the B2B sector. If you’re a senior B2B marketer, it will make compulsive reading.”
The results of the study will be revealed and Report launched at the B2B Marketing Leaders Forum event, taking place in London on September 19th. The event is a day-long interactive conference, focused on keynote speakers from leading B2B companies and peer-to-peer engagement for senior B2B marketers.
All survey participants get a free copy of the report (worth £150 plus VAT) and five will win a free ticket to attend the B2B Marketing Leaders Forum, worth £750 plus VAT.
Please note: only senior marketers (such as CMOs, marketing directors, heads of marketing or VPs of marketing) will be eligible to participate in the survey.