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RESEARCH: ‘Improving productivity’ fuels B2B purchases

Improving business productivity is the guiding force behind most B2B purchase decisions, according to new research.

The 2013 Buyersphere report, produced by Base One and B2B Marketing, reveals that improving productivity is more important to B2B buyers than cutting costs, business expansion and the need to leverage new technology.

The report, which includes findings drawn from 500 business buyers, offers marketers a unique insight into the people buying their products.

Part one is available to download now. And further findings will be available in the coming weeks.