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RESEARCH NEWS: 37% of time spent on content


B2B brands are increasingly content focused. Thirty-seven per cent of B2B marketers’ time is spend on content marketing, according to a recent Content Marketing Benchmarking Report published by B2B Marketing.

Twenty-seven per cent of respondents reported spending between 21-30 per cent of their time on content activities, with the average amount of time spent sitting at 37 per cent.

Meanwhile, two-thirds (66 per cent) of respondents predicted they would be allocating more time to content marketing in the coming year. Only two per cent of respondents anticipated reducing the amount of time currently dedication to content in the next 12 months. 

Download the full report here: B2B Marketing Content Marketing Benchmarking Report 2013. Plus, download the #b2bcontent infographic providing further detail on the report.