RESEARCH NEWS: Biggest ever survey of B2B agencies to reveal indepth insights

B2B Marketing, the global online community for business-to-business marketing practitioners, is compiling the first comprehensive report on the marcomms agency community – including national league tables, analysis on trends and detailed reports individual agencies.

The benchmarking report will become an essential resource for B2B marketers seeking to evaluate and appoint marketing communications agencies, for strategic or tactical relationships. It is being produced in association with Circle Research, B2B Marketing’s partner agency for its benchmarking reports.

The B2B Marcomms Agencies Benchmarking Report is an extension of the annual Agency Survey that has been run by B2B Marketing for the past six years, tracking key trends and financial data for UK-based marketing communications agencies.

Joel Harrison, editor of B2B Marketing, comments, “This new benchmarking report will provide a wealth of new information and insight on the B2B marcomms agency community globally, and will prove invaluable for potential clients and customers.”

He continues, “It’s the first time anyone has attempted to gather as comprehensive and detailed a picture of this market, particularly on an international level.”

Data captured in this report includes financial information, key skills and specialisms, industry sectors operated in, international reach and current challenges.

How to participate in this survey:
Participation in the survey and inclusion in the Benchmarking Report is free for agencies – the deadline for participation is September 15th.

For a personalised survey link, which can be completed in multiple sessions, please email

The survey is also accessible directly via this link, although responses must be completed in a single session, with previously inputted data not visible on return visits.

How to access the results:
From October onwards, the finished B2B Marcomms Agency Benchmarking Report will be available to download for free by Premium Members of B2B Marketing, or purchase online from the B2B Marketing webite at

An executive summary will be available to download for free and a summary of results will be published in the October 2011 edition of B2B Marketing magazine.