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RESEARCH NEWS: Corporate gift card sales increase

The UK Gift Card & Voucher Association has announced corporate sales of vouchers and gift cards has increased by nine per cent in Q2. The industry as a whole has seen growth of five per cent.

Speaking about the results compiled by Ernst & Young, Andrew Johnson, director-general of the UKGCVA, said, “With a more considered and value conscious consumer emerging from the recession, business investment in voucher schemes will remain crucial to growth in the market as we move into the second half of the year. This trend shows that corporates are engaging with the industry and as a result, engaging with their employees in the use of gift cards and vouchers to ensure company motivation and satisfaction.”

As B2B gift card sales are increasing, the financial services authority (FSA) has announced a review into cash incentives given to sales teams in financial companies.