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RESEARCH NEWS: Earnest releases vital stats video

B2B agency, Earnest has released a video filled with stats for B2B marketers.

Designed as a brand awareness tool for the agency as well as a resource tool for marketers, the video brings together a host of statistics from various blogs, research and news articles.

It asserts the most consumed content is still the whitepaper; 75 per cent of senior executives watch videos on business sights and 65 per cent go on to visit the vendor’s website after watching.

Supporting the video will be blogs, infographics and slide-decks, and they will all be promoted mainly via non-paid for media.

James Wood, planner at Earnest said, “Providing a useful resource was a key aim of the video but we also wanted to practice what we preach – that a great piece of content can get you noticed and start conversations with the right people if it works at the heart of a social media and content strategy.”

Watch the video