RESEARCH NEWS: IBM & Salesforce most respected brands among B2B leaders
IBM and Salesforce are the most respected brands among B2B leaders, according to new research by B2B Marketing.
B2B leaders were asked to name the B2B brands they most respected, two stood out: IBM and Salesforce. Other contenders include, SAP, LinkedIn and PwC.
Meanwhile, 68 per cent of leaders believe they manage their brand well in compairsion to their direct competition.
Click to enlarge