RESEARCH NEWS: Marketing, sales and PR don't value young talent

Over 80 per cent of employers in marketing, sales and PR do not see the value in apprentices according to a survey from Pearson in Practice – the vocational training arm of education business Pearson.

The study revealed 81 per cent of media, marketing, PR and sales employers do not hire any apprentices while 83 per cent do not plan on hiring any over the next 18 months.

Pearson in Practice released the stats to coincide with National Apprenticeship Week and its ‘One a day’ campaign – where it aims to sign up on new employer every day this year. Pearson in Practice’s CEO, Fiona McBride believes employers still have many misconceptions about apprenticeships.

McBride said, “We are seeing a sea change in public opinion about the value of vocational learning, which is driving a new wave of talented, motivated young people into apprenticeship schemes. However, this opinion is not wholly echoed in the business arena, with too many employers still blind to the benefits apprentices bring to business.

“We are challenging employers to take a fresh look at the programmes on offer, which coupled with the financial support now available, makes for a compelling business case for apprenticeships.”