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RESEARCH NEWS: Networking within UK businesses increases by 15%

Networking has increased by 15 per cent within UK companies according to a new Channel Vision report by Catalogues 4 Business.

The marketing technique is now used by 58 per cent companies, a sign that companies today prefer to deepen relationships by face-to-face contact.

Compared to a similar report last year networking has increased by 15 per cent over the last 12 months, a sign that in today’s digital age companies feel the need to boost their relations with their customers in a more personal way.

Managing director at C4B, Ian Simpson said: “A majority of companies within the UK have found that networking has become a crucial element to their organisation.

"Even though social media and digital marketing has been increasing in popularity, networking has become that much more important. People prefer to talk to humans rather than computers and prefer to receive information in their hand rather than in an email. It’s much more personal and appealing. A catalogue therefore becomes a great sales tool for any networker.”