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RESEARCH NEWS: Websites still vital for B2B buying process

Company websites remain the most popular destination for buyers looking for more information about a company’s products and services, according to new research published by B2B Marketing and Base One.

The second instalment of this year’s Buyersphere report seeks to provide an overview of the B2B buying process and focuses on where buyers go to get their information.

It seems websites still reign supreme, with 47 per cent of respondents saying they go straight to a company’s website if they are interested in learning more.

Traditionalists will also be pleased to hear that, while 51 per cent of respondents reported downloading a pdf as part of the buying process, 47 per cent also used printed brochures.

As John Bottom, head of content marketing at Base One, said, “This may be the digital age, but we’re still analogue people.”

For more on Bottom’s take on the report visit his blog.

To download the Buyersphere part two, head to our resources section.

And keep your eyes peeled for part three next week.