Modern, B2B Marketing’s number one ‘rising star’ in the UK Agencies Benchmarking Report 2021, has announced that Emily Grice has been appointed as strategy director.

The B2B Marketing ‘rising stars’ are those agencies that reported the largest increase in UK gross income year-on-year as a percentage. Modern reported a year-on-year change in UK gross income of 156.1%. The agency also finished in ninth place in our ‘fastest growers’ league table, which lists the UK agencies that reported the largest total increase in UK gross income year-on-year.

Emily Grice, former client services director at Saatchi & Saatchi X, brings over 25 years of experience in strategy and creative delivery. Her appointment coincides with Modern’s goals to step-up its strategic service offering, build value for clients, and support the agency’s ambitious UK and US expansion plans.

Speaking about her appointment, Emily said: “I am incredibly excited to be joining Modern when it has just been named as one of the fastest growing B2B Marketing agencies in the UK.

“Modern is paving the way for tech firms and broader businesses to lead the charge in a new agency partnership model. Modern works to perfect a business’s marketing platforms and practices, then design programmes that will deliver results.

“This mix of technological leadership and strategic consideration is exactly what the current market is crying out for to provide a seamless digital purchasing experience.”

Nicola Ray, Modern’s CEO, added: “It’s a positive time of change in the agency and welcoming industry leaders such as Emily will not only support our fabulous client-base and help us specialise in the directions we want to grow, but also enrich our blossoming company culture.

“The new thinking, creativity and experience that Emily brings to the table will undoubtedly help us to continue defining B2B marketing by helping our clients achieve their boldest ambitions.”