ROI NEWS: UBM Built Environment releases audience reach info
UBM Built Environment has become the first B2B publisher to release integrated cross-media audience reach statistics.
The Weekly Audience Measure (WAM) provides a certified metric for the number of engaged users of leading brands - Building, Building Design and Property Week.
Such measurements will help marketers assess which digital media advertising opportunities are most likely to reach the relevant audience.
Chris Kilbee, managing director of Built Environment’s media division, said, “In such a fast-moving market, it is vitally important that we provide our customers with the most sophisticated picture of how our readers are engaging with our media brands.
“Weekly Audience Measure focuses on truly engaged print and online audience and on key audience demographics to provide customers with the detailed information they need to support their decision-making”.